Behavioral Finance An amusing and whimsical look at behavioral finance best practices for investors. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Contents What Smart Investors Know Savvy investors take the time to separate emotion from fact. Four Really Good Reasons to Invest There are four very good reasons to start investing. Do you know what they are? 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.